Altitude x TheBrave

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Altitude

Project Proposal

Altitude x TheBrave

Phase 1: Event Intelligence + Personalized Outreach

Prepared for

Benjamin Gravklev

Date

April 2026

Phase

1 of 2

Overview

Two systems. One goal.

This proposal covers Phase 1: building the intelligence and outreach infrastructure TheBrave needs to turn event attendance and company signals into qualified conversations.

What's included

LinkedIn event scraper + scoring engine
Telegram AI assistant for team queries
AI-powered personalized outreach generation
Airtable integration for AM review workflow
Setup, testing, and handoff documentation

Not in this phase

Tasks 3+ (future phases)
Ongoing content creation
CRM migration or setup
Ad platform integrations

LinkedIn Event Scraper + Intelligence Engine

An intelligent system that scrapes event attendee lists and LinkedIn posts about industry conferences, scores each event by relevance, and gives your team instant access to actionable prospect data through a Telegram-based AI assistant.

What we're building

Automated scraping of LinkedIn event pages and attendee lists
Conference post monitoring (who's talking about which events)
Relevance scoring engine: partner attendance, team overlap, industry fit
Telegram AI assistant for the team to query events by name or keyword
Structured output per event: company name, point of contact, job title, personalized outreach message

What you get

Live event intelligence database, always current
Scored and ranked events so your team focuses on the right ones
Ready-to-send outreach messages per attendee
Telegram-based AI assistant your team can query without leaving their workflow

Personalized Cold Outreach System

An automated pipeline that generates hyper-personalized outreach emails using LinkedIn activity and company signals, enriched through AI-powered research, with drafts pushed directly into Airtable for your AMs to review, edit, and send.

What we're building

AI-powered enrichment pipeline: LinkedIn profiles, company activity, recent signals
AI-driven email generation using enriched prospect data
Personalization layers: role-specific, company-specific, timing-specific
Airtable integration: enriched drafts land where AMs already work
Review and approval workflow: edit, approve, send without switching tools

What you get

Outreach emails that reference real prospect activity, not templates
AMs spend time editing and sending, not researching and writing
Full pipeline from raw lead to ready-to-send email in one flow
Scalable system that improves as you feed it more data

Your Journey

The roadmap

A clear path from kickoff to a system that runs on its own. You'll have visibility at every stage.

Discovery

Align on priorities, access, and tone of voice

Week 1

Build

Systems built, pipelines connected, agents trained

Week 2-4

Test

Real data, real prospects, your team validates output

Week 4-5

Go Live

Handoff, training, system running autonomously

Week 5-6

Timeline

Estimated delivery

Both tasks run in parallel where possible. Estimated total delivery: 4-6 weeks from kickoff.

Week 1

Setup + Discovery

Access setup, technical scoping, data source mapping. Align on event list priorities and outreach tone/voice for TheBrave.

Week 2-4

Build + Integrate

Event scraper and scoring engine live. AI enrichment pipeline connected. Telegram agent and Airtable workflows built and tested.

Week 4-5

Test + Refine

End-to-end testing with real events and prospects. Outreach quality review with your AMs. Scoring calibration based on feedback.

Week 5-6

Handoff + Go Live

Documentation delivered. Team trained on Telegram agent and Airtable workflow. System running autonomously.

Success Metrics

How we measure success

Clear benchmarks so both sides know when the system is performing.

Task 1: Event Scraper

Event contact list returned within 24 hours of query
Each result includes company, POC, title, and outreach message
Relevance scoring correctly prioritizes high-value events
Telegram agent responds to team queries in under 60 seconds

Task 2: Outreach System

Enriched outreach drafts delivered to Airtable within 4 hours of new prospect
Each draft references real prospect activity (not generic templates)
AMs can review, edit, and send without leaving Airtable
System handles 50+ prospects per batch without manual intervention

From Your Side

What TheBrave provides

To hit the timeline above, we'll need the following from your team. All tool accounts are set up by TheBrave at handover, not during the build. Altitude handles infrastructure during the build phase.

Airtable workspace access (set up at handover)
Telegram group for agent deployment (set up at handover)
Apollo account for contact enrichment (set up at handover)
Sample event list for initial testing and calibration
One dedicated person for feedback during the build phase

Infrastructure

Tools & monthly costs

These are the tools powering the system. Paid directly by TheBrave.

Tool	Purpose	Est. Cost
Claude	AI engine for research and email generation	$100/mo
Apollo	Contact database + enrichment	~$49/user/mo
Apify	LinkedIn scraping infrastructure	$40-80/mo
Firecrawl	Web research and page analysis	$10-20/mo
Perplexity	Deep research and verification	$10-20/mo
Estimated Total		$300-500/mo

Investment

Pricing

Phase 1 project fees. Monthly tooling costs listed separately above.

Task 1

LinkedIn Event Intelligence Agent

€3,500

One-time build + setup

Task 2

Personalized Cold Outreach System

€2,500

One-time build + setup

Phase 1 Total

€6,000

Payment Structure

50% upfront (€3,000) to begin work. 50% on delivery (€3,000) upon successful deployment.

Our Guarantee

Payment is split 50/50. If the delivered system doesn't meet the agreed scope and success metrics, the second payment is waived.

What's Next

Future phases

TheBrave has identified additional tasks for automation. These will be scoped and priced individually after Phase 1 delivery, using the same pricing model. Typical per-task range: €2,000-€4,000 depending on complexity.